What a solicitor's website must include under the SRA rules.
A law firm's website has two jobs: win new clients and meet your regulatory obligations. Get the second wrong and you risk a compliance problem; get the first wrong and you're invisible. Here's a practical checklist of what the Solicitors Regulation Authority expects to see, and what makes a legal website actually generate instructions.
1. Price and service information
Under the SRA Transparency Rules, firms that offer certain services to the public (or to some businesses) must publish cost and service information for them on their website. These include:
- Residential conveyancing (purchase and sale)
- Uncontested probate
- Motoring offences dealt with summarily
- Immigration applications (excluding asylum)
- Employment tribunal claims for unfair or wrongful dismissal
- Debt recovery (up to £100,000)
- Licensing applications for business premises
For each, you need to show the total cost or the average cost (or range), the basis of your charges, what's included and excluded, likely disbursements, the key stages and typical timescales, and the experience and qualifications of the people doing the work. The information must be clear and easy to find, not hidden in a PDF.
2. Complaints information
You must publish your complaints procedure, including how and when a client can complain to the Legal Ombudsman and the SRA. Most firms put a short summary on a dedicated page linked from the footer.
3. The SRA digital badge and regulatory details
Regulated firms are required to display the SRA's clickable digital badge on their website, which confirms to visitors that you're regulated. You should also show your SRA number and the statement that the firm is authorised and regulated by the Solicitors Regulation Authority, alongside your registered company details if you're a limited company or LLP.
4. What the rules don't cover, but clients do
Compliance gets you a valid website. It doesn't get you instructions. The firms winning work online tend to have:
- A page per practice area, written for the client's problem rather than the legal category, so you rank for what people actually search.
- Clear next steps on every page, with an enquiry form that captures the matter type and urgency up front.
- Fast replies. People often contact two or three firms at once. The firm that responds first, clearly and professionally, usually wins.
- Trust signals: team profiles, accreditations, reviews and plain-English explanations.
- Local SEO: a properly set-up Google Business Profile for each office.
5. Handling enquiries without breaking confidentiality
Enquiries often contain sensitive personal information. Keep forms to what you genuinely need, make sure your CRM and any AI tools are covered by a data processing agreement, and be clear in your privacy notice about how enquiry data is used and how long it's kept.
AI chat and call-answering tools can help capture enquiries out of hours, but they should be configured to answer general questions about your firm and pass matters to your team, never to give legal advice.
A quick checklist
- Price and service information for every relevant service
- Complaints procedure, including Legal Ombudsman details
- SRA digital badge, SRA number and regulatory statement
- Company or LLP registration details where applicable
- Privacy and cookie notices that match what your site actually does
- A page per practice area, with a clear enquiry route
- A fast, monitored process for responding to enquiries
This is a practical summary, not legal advice. Always check the current SRA guidance, as the rules and their interpretation can change.
How we help law firms
We build websites, CRM and AI enquiry handling for solicitors and professional firms, with the SRA's requirements built into the structure so they're easy to keep up to date. See websites for legal and professional firms, or ask for a free website health check.
Quick answers
Still unsure? Ask us anything.
Do all solicitors have to publish prices on their website?
Firms must publish price and service information for specific services listed in the SRA Transparency Rules, such as residential conveyancing, uncontested probate and certain employment claims, if they offer them to the relevant clients. Check the current SRA guidance for your services.
Is the SRA digital badge mandatory?
Regulated firms are required to display the SRA's digital badge on their website. It confirms to visitors that the firm is regulated by the SRA.
Can a law firm use an AI chatbot on its website?
Yes, if it's configured carefully: it should answer general questions about the firm, capture enquiries and hand over to the team, and must not give legal advice. Data handling should be covered in your privacy notice and supplier agreements.
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